transcreation & creative adaptation

Localization, translation, and adaptation services are fulfilled by Havas Group agencies’ creative talent.
It is then our guarantee to work with selected copywriters who live
their brands and markets – and not a translator pool from a database.
As we progress in our cooperation with our clients, we build a glossary/ database of specific terms in order to optimize updates.
We work with all media, including publications, digital and broadcast.
Our hub allows an easy, fast and reliable approval process.

Cultures, ways and customs are different from one geographical zone
to another, even from one country to another. This is why even the finest transcreation cannot be enough. Thanks to the involvement of our Creative Directors in all parts of the world, at any time, we are able to tell you what can be partly or totally misunderstood or even can shock.
You will then be able to ask your local agency for the necessary changes or let us propose the best possible adaptations.